Touring Cars is the Motorhome Company of the Year 2026 in Finland!

We are proud and delighted to announce that Touring Cars has been selected as the Motorhome Company of the Year 2026 by the Finnish Caravan Importers Association (Matkailuajoneuvotuojat ry, MAT ry) in our chain´s home country, Finland!

The recognition was revealed on November 4th at the Nordic Caravan Business Forum, which brought the leading players of the industry together at the Sibelius Hall in Lahti.

This year, the selection emphasized uncompromised quality, international success, strong customer experience, and an innovative and responsible business model that has strengthened the reputation of the Finnish motorhome industry worldwide. In the award speech, it was highlighted that Touring Cars represents a true pioneer of the Finnish motorhome industry – a company that has grown from a small domestic rental business into an internationally recognized brand through its commitment to excellence and customer experience.

“Touring Cars’ success is a great example of how vision, dedication, and responsible leadership can build respect and growth across borders. The company’s contribution to enhancing the awareness and credibility of the Finnish motorhome industry is remarkable,” said Tom Sågbom, Vice Chairman of MAT ry, during the award presentation.

Over 40 years of Good Feelings

Founded in 1982, Touring Cars is a Finnish family-owned company that has grown from a single rental station into a Europe-wide franchise network.
Our business model combines motorhome rentals, maintenance, and sales into one seamless service chain – bringing Finnish uncompromised quality to international markets.

The story of Touring Cars demonstrates that a Finnish company can be human, innovative, and international while staying true to its core values of customer orientation and reliability.

We wish to express our sincere gratitude to all our customers, partners, and team members, this recognition belongs to all of us. Without your dedication and trust, this achievement would not have been possible.

This award strengthens our vision to remain a pioneer and trusted partner in the motorhome industry for our customers and our hardworking franchise entrepreneurs across Europe. It inspires us to continue innovating and developing our business with even greater determination.

Now, our focus turns to the future: how we will make next year even more meaningful, how we will evolve, and how we will offer an even better Touring Cars to everyone we meet.