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Motorhome Rental Franchise
Become a Touring Cars Franchisee
Do you want to be part of our success?
Have you ever considered running your own successful motorhome rental business backed by a trusted and established international brand? With Touring Cars, that opportunity is within reach.
For more than 40 years, Touring Cars has been a pioneer in premium motorhome rentals across Europe. We are now expanding our network and looking for entrepreneurial partners to bring the Touring Cars experience to new destinations.
This is your opportunity to build a profitable business in a high-growth industry while enjoying the freedom of entrepreneurship and the support of an experienced team behind you.
Why reinvent the wheel? Touring Cars offers a proven and profitable business model developed over four decades. Join our network and grow your business with the support, systems, and expertise that help reduce risk and create a strong foundation for success.
The story of Touring Cars
Touring Cars began its journey in 1982 in Finland as one of the first motorhome rental providers in the Nordic region. Founded as a family business, the company grew from a small, passionate venture into a pioneer that has reshaped the motorhome travel industry across Europe.
Driven by a strong commitment to quality, customer care, and continuous development, Touring Cars has expanded steadily and is today an international franchise network serving travelers from all continents. With over four decades of experience, we continue delivering high-rated, unforgettable travel experiences that combine Scandinavian reliability, warm hospitality, and a deep passion for Good Feelings.
Why partner with Touring Cars?
- Decades of trust. With more than 40 years of experience, Touring Cars is one of the most established motorhome rental brands in Europe.
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Proven franchise model. Operate locally under a tested concept with our brand, software, know-how, training, and ongoing support: everything you need to start and scale confidently.
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Access to international customers. Tap into our global network of travel agencies and tour operators to reach a steady flow of customers beyond your local market.
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Presence across Northern Europe, the Netherlands & the UK. Join a franchise network with operational experience in these regions and benefit from shared expertise.
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Premium holiday experience. Our customers enjoy fully equipped, late-model motorhomes and five-star holiday services that stand out in the industry: your local reputation benefits from day one.
Our Values
At Touring Cars, our values guide everything we do. They define who we are, how we serve our customers, and the standards we uphold in every destination we operate in. These values are the foundation of the trust and loyalty we have earned over the years.
- Reliability & Quality. We are committed to delivering premium experiences through consistent excellence, dependable operations, and well-maintained vehicles.
- Customer Focus & Experientiality. We design every journey around our customers’ needs while promoting responsible, environmentally mindful travel.
- Responsibility & Sustainability. We act with integrity and care, making choices that support our customers, our partners, and the long-term wellbeing of the destinations we serve.
Our concept in a nutshell
1. Acquisition of new motorhomes
2. Delivery to TC Franchisees
3. Rental income generation
4. Sale to end customer
5. Dual-revenue profit model
- Acquisition of new motorhomes. Touring Cars invests in brand-new motorhomes purchased directly from trusted manufacturers, ensuring a modern, high-quality fleet that meets the standards of premium travel. All Touring Cars franchisees benefit from pre-negotiated factory pricing for direct motorhome purchases.
- Delivery to franchisees. Vehicles are delivered to Touring Cars franchisees, where they are prepared for rental operations, maintained in optimal condition, and equipped according to Touring Cars brand standards.
- Rental income generation. The motorhomes enter the rental fleet and begin serving customers. This stage generates consistent rental revenue while increasing the vehicles’ lifecycle value through high-quality customer experiences.
- Sale to end customers. After completing their rental period, the motorhomes are sold to end customers seeking carefully maintained, reliable, and high-quality used vehicles.
- Dual-revenue profit model. The Touring Cars business model combines two complementary revenue streams — rental income and vehicle resale profit — maximizing total value and return on investment throughout the motorhome’s full lifecycle.
TC Customer Experience Journey
1. Online booking
2. Travel to destination
3. Airport transfer
4. Vehicle orientation
5. The experience begins
6. Return transfer to airport
7. Journey back home
- Online booking. The customer begins their journey by reserving a vehicle through the Touring Cars website or via one of our travel agents. They do this by selecting their preferred dates, destination, and vehicle category.
- Travel to destination. Once the booking is confirmed, the customer travels to the chosen Touring Cars location for vehicle pick-up.
- Airport transfer. Upon arrival, the customer is warmly welcomed by a Touring Cars representative and transported directly from the airport to the TC rental station.
- Vehicle orientation. At the rental station, the customer receives a comprehensive introduction to the selected motorhome. Our team ensures that all features are explained clearly, and all questions are fully addressed.
- The experience begins. The customer starts their motorhome adventure, enjoying a premium care-free rental experience throughout the trip.
- Return & transfer to airport. After completing the journey, the customer returns the vehicle to a TC station and is transferred back to the airport by a Touring Cars representative.
- Journey back home. The customer travels home, completing the smooth and memorable motorhome rental experience.
Who thrives as a Touring Cars Franchisee?
Touring Cars offers a trusted, revenue-driven business model ready for you to scale. Join us and build your business on a concept that already works!
We’re looking for ambitious entrepreneurs who are:
- Dedicated to exceptional customer-first service
- Excited leaders who motivate their team
- Sales-oriented and passionate about growing their market
- Financially responsible and business-minded
- Adaptable to a dynamic, seasonal industry
- Committed to long-term growth within the TC network
What you get as a Touring Cars Franchisee?
A complete, proven business model
A proven franchise concept that provides everything needed to run a professional and profitable rental business.
- A well-tested franchise concept built on decades of industry experience
- Standardized 5-star service procedures across all stations
- Fleet acquisition support through manufacturer partnerships and procurement network
Global sales & marketing activities
Benefit from worldwide demand and a strong Touring Cars brand presence across international markets.
- Access to 100+ travel agencies and tour operators globally
- Centralized brand marketing for visibility and loyalty
- Professional sales materials for your local market
Ongoing training & operational support
Support from day one and throughout your journey, ensuring quality and growth at every stage.
- Initial training and onboarding program
- Business consultation and financial performance guidance
- Access to a collaborative network of TC franchisees
Advanced tools and smart technology
All included as part of your franchise package, giving you the digital infrastructure to operate efficiently.
- Modern reservation and booking system
- Fleet management dashboards
- Reporting and analytics tools
Where should we open the next location?
Touring Cars currently operates in 10 locations across Northern Europe, the Netherlands, and Great Britain, delivering premium travel experiences through a unified 5-star service concept.
- Estonia: Tallinn
- Finland: Helsinki (TC Headquarters) & Rovaniemi
- Iceland: Keflavik
- Norway: Oslo & Tromso
- Spain: Madrid
- Sweden: Stockholm
- The Netherlands: Amsterdam
- The United Kingdom: Chester
Could your city be the next Touring Cars destination?
The process of joining the Touring Cars Family
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Introduce yourself. Contact us to start the process.
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Assessing suitability. We will work together to determine if this collaboration is a good match for both sides.
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Business planning. Together, we shape your station setup, including fleet planning, business case planning, and launch roadmap.
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Agreement & onboarding. You receive full training, system access, and you become a member of the TC Community.
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Launch. Open your Touring Cars station and start welcoming international customers.
Frequently Asked Questions
Do I need prior rental or automotive experience?
Not necessarily. We provide the concept, software, training, and support you need to run the business successfully. A customer-focused mindset and understanding of your local market are strong advantages.
How can I apply to become part of the Touring Cars family?
It’s simple. Contact us below, and we’ll guide you through the next steps. We look forward to starting the journey together.
How quickly can I get started?
Most franchisees can launch operations within a few months, depending on facility readiness, staffing, and fleet acquisition. We support you throughout the implementation process.
How will I get customers?
Alongside your local marketing, you’ll benefit from our strong international sales channels, global partner network (travel agencies and tour operators), and Touring Cars‘ established brand visibility globally.
Is this suitable as an addition to my existing business?
Yes. Our model is designed to complement dealerships, garages, accessories retailers, and existing car rentals, often creating steadier revenue and better utilization of staff and facilities.
What kind of revenue potential can I expect?
Profitability depends on your local market, fleet size, seasonality, and operational efficiency. Touring Cars provides data-driven recommendations and proven benchmarks to help you model your revenue expectations realistically.
What support do I receive after the launch?
You’ll receive continuous training, operational guidance, marketing support, and access to our systems, processes, fleet tools, and TC Franchisee community. Our team assists you throughout all stages of growth.
Where do Touring Cars operate today?
We have long-standing operational experience across Northern Europe, the Netherlands, and the UK. As a franchisee, you will join a network designed for cross-border demand, shared best practices, and a unified operational model.
