{"id":33999,"date":"2026-09-29T09:47:46","date_gmt":"2026-09-29T09:47:46","guid":{"rendered":"https:\/\/www.touringcars.com\/?p=33999"},"modified":"2026-09-29T10:13:52","modified_gmt":"2026-09-29T10:13:52","slug":"touring-cars-group-appoints-lauri-hellen-as-group-ceo","status":"publish","type":"post","link":"https:\/\/www.touringcars.com\/en\/news\/touring-cars-group-appoints-lauri-hellen-as-group-ceo\/","title":{"rendered":"Touring Cars Group appoints Lauri Hell\u00e9n as Group CEO"},"content":{"rendered":"\n

The Board of Directors of Touring Cars Group has appointed Lauri Hell\u00e9n<\/strong> as Group CEO, effective 1st of October 2026. The renewed management structure supports the Group’s growth objectives, international expansion, and the development of its franchise network.<\/p>\n\n\n\n

Hell\u00e9n has worked at Touring Cars since 2021 in various roles spanning operations, finance, and business development. Most recently, he has served as the Group’s Deputy CEO. His extensive knowledge of the company, combined with his financial and operational expertise, provide a strong foundation for executing the Group’s strategy in its next growth phase.<\/p>\n\n\n\n

The changes to the management structure are driven by the Group’s growth and international expansion. The current Group CEO, Veijo Tiitinen<\/strong>, relocated to Norway in spring 2026 and will now focus on leading and developing the Norwegian business as the CEO of Touring Cars Norway AS. At the same time, the Group’s day-to-day management is centralized to Finland, in close cooperation with the country organizations.<\/p>\n\n\n\n

Touring Cars is also strengthening the growth of its franchise network. Jarkko Koskenm\u00e4ki<\/strong> has taken on the role of Director of Chain Development and will be responsible for expanding the Touring Cars network and developing new business opportunities.<\/p>\n\n\n\n

“Touring Cars is entering its next phase of growth. Veijo’s move to Norway strengthens our presence in an important market, while Lauri assumes responsibility for the Group’s day-to-day leadership. Lauri’s strong knowledge of the company, business expertise and commitment to developing Touring Cars provide an excellent foundation for our future growth.”<\/p>\n\n\n\n

Further information:<\/strong>

Tanja Saarnio
Chairman of the Board
+358 40 585 7280
tanja.saarnio@touringcars.com<\/a>

Lauri Hell\u00e9n
+358 50 324 2423
lauri.hellen@touringcars.com<\/a><\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

The Board of Directors of Touring Cars Group has appointed Lauri Hell\u00e9n as Group…<\/p>\n","protected":false},"author":23,"featured_media":33991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,1],"tags":[],"location":[],"class_list":["post-33999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/posts\/33999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/comments?post=33999"}],"version-history":[{"count":3,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/posts\/33999\/revisions"}],"predecessor-version":[{"id":34005,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/posts\/33999\/revisions\/34005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/media\/33991"}],"wp:attachment":[{"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/media?parent=33999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/categories?post=33999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/tags?post=33999"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.touringcars.com\/en\/wp-json\/wp\/v2\/location?post=33999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}